How to benefit from ChatGPT in business? There is something for every profession. Of course, IT, but also marketing, communication, finance, HR… A boon for managers looking to complete their projects. Here are some uses of AI, some of which are surprising, as revealed by our expert, Cédric Vasseur.
An expert employee in everything who works 100 times faster than others, 24 hours a day, without ever getting tired and who, what's more, is free in its basic version? It is an understatement to say that ChatGPT is seen by many as a revolution in the world of work. And even beyond.
To the point that some, like Bill Gates, argue that this artificial intelligence is as revolutionary as the mobile phone or the Internet!
According to studies by Goldman Sachs and the University of Pennsylvania, ChatGPT would impact 75 to 80 % jobs globally. It would thus have the potential to replace up to 300 million jobs, starting with white-collar workers, particularly executives.
Beyond the tests that everyone can do for free with ChatGPT, what is this AI really worth in a professional context? What tasks can we assign to him? Is this really the ideal collaborator? Is it a simple tool, a super assistant or can it purely replace a colleague?
To answer these questions, let's briefly return to its origins.
ChatGPT, the origins
Available to the public since the end of November 2022, ChatGPT is, a chatbot, a conversational agent capable of answering any question formulated in text. Since its GPT-4 version it also accepts input in the form of text or image files. His answers are astonishing, because they resemble those of a human, except that he “thinks” at the speed of a computer.
Its name comes from the contraction of Chat, conversation, and GPT for Generative Pre-Trained Transformer, a family of large language models (LLM) created by the American company Open AI. An LLM is a type of machine learning model that uses deep learning to analyze and produce written or spoken text using a large amount of training data. LLMs are used in many fields: machine translation, voice recognition, speech synthesis, etc.
Large, because, to have the answer to everything, ChatGPT relies on a corpus of hundreds billion pieces of text (for GPT-4, its latest version), most taken from the Internet or books, on which it was pre-trained during its initial learning. The second phase of its learning was supervised by humans.
AI powered by deep learning
Like all other GPT models, Open AI's artificial intelligence uses deep learning to predict the next word in a sentence, similar to the predictive typing used when writing an SMS. To do this, it uses statistical analysis and correlation of a very large amount of data. In order to convert this model into a chatbot, its designers integrated a game of thousands of questions and answers. However, simply calling it a chatbot would be considerably simplistic. Its advanced capabilities and versatility position it at another level of development.
ChatGPT gives you much more than answers
ChatGPT is part of the so-called generative AI family. Unlike other AIs, ChatGPT is able to create original content. His specialty: creating texts.
In addition, ChatGPT has a huge advantage over search engines: it remembers the exchanges you have with it during the same session. Thus, it is possible to ask him for clarification or corrections concerning a previously asked question or a document he has created, without having to rephrase everything.
Thus, its skills extend well beyond what a search engine or Wikipedia can give you. This generative AI is capable of:
- Create any type of textual document: slogan, hook, article, press release, report, dissertation, thesis, poetry, music, etc.
- Summarize one or more documents, whatever their size
- Correct the spelling and grammar of any text, improve the document according to your instructions and adopt any writing style (formal, academic, marketing, journalistic, that of Victor Hugo or Steve Jobs, etc.)
- Translate and write in almost any language
- Create, convert and debug computer code
- Create on-demand functions and macros for Excel, Google Sheets, LibreOffice, and more.
What benefits can be gained from merging his immense knowledge base and exceptional language skills?
Let's take a moment to analyse the practical applications of ChatGPT in different business areas to better understand how this technology can be used effectively.
For communication and marketing
Write content
ChatGPT is an extraordinary tool to help write professional documents: reports, social media posts, blog articles, newsletters, PowerPoint presentations, emails, press releases and other types of content to attract and engage your target audience.
The AI is capable of summarizing one or more texts, or even completing a text based on an introduction or an outline. For example, by providing an introductory text, ChatGPT is able to generate the rest with relevant suggestions, correctly written in French and well structured.
You can specify the number of words, characters or pages that the text must contain.
Prepare a brainstorming session
ChatGPT can help generate new and original ideas for marketing campaigns, business strategies and product design. He suggests slogans and catchy titles to launch a product or conquer new markets in France and abroad.
Translate documents
What's more, ChatGPT is perfectly multilingual. It speaks hundreds of languages, including languages with ideograms such as Chinese, Japanese and Korean. So there's no need to worry about getting it to translate documents. In our tests, it even outperformed specialist software such as DeepL.
It will easily translate abbreviations, even out of context.
Optimize SEO (SEO)
ChatGPT can help optimize your website content for search engines by generating meta tags, titles, descriptions and suggesting relevant keywords.
It is capable of extracting keywords from web pages or documents. What to help the community managers, SEO web editors, traffic managers and SEO strategy managers.
Analyze customer reviews
By sending ChatGPT all your customer comments, the AI will be able to analyze them and identify trends and opinions based on channels (social networks, your website, etc.) in order to adjust your products and services accordingly by responding accordingly. proactively to the needs and preferences of your customers.
For human resources
Time is running out and you don't know which profile to recruit, how to effectively write a job description, a job offer or a kind refusal letter? ChatGPT will come to your rescue. Here are some examples:
- "How do you write an attractive job advert for a full stack developer?"
- "What are the key elements to include in a job description for a project manager?"
- "Writing a friendly rejection email or letter for a social media manager position".
For finance, administrative and legal services
ChatGPT can help to analyse financial data, create reports from a large mass of documents and explore financial simulations. Administrative and legal departments can use it to design and adapt contracts in the same style as those already signed by the company.
For IT services
ChatGPT can provide great services to IT professions. Here are some examples :
Technical assistance
ChatGPT transforms into a multilingual virtual assistant to provide first-level technical support and answer user questions 24/7. It answers questions and guides users through troubleshooting steps to resolve common issues. This reduces the workload of support staff.
Documentation and knowledge base
AI can help create and maintain an up-to-date knowledge base for IT procedures, common problems and troubleshooting solutions. We can also ask him to create training and tutorials on the use of software and hardware, to make it easier for new employees to get to grips with the system and to enhance the skills of existing users.
Cybersecurity Threat Detection
ChatGPT can be used to monitor and analyze security logs to detect potential threats and help security teams take preventive measures.
Forecasting breakdowns and maintenance
In the same way that it analyses security logs, ChatGPT is able to analyse historical fault data in real time in order to predict potential faults and optimise IT system maintenance planning.
Code creation, optimization and review
As we saw above, AI is capable of generating code, creating scripts, browser extensions or formulas for Excel or Google Sheets. It will help developers save time, but also everyone in the company who needs to create formulas in Excel.
Gifted in languages, ChatGPT reads and writes the main computer languages. For example, a DevOps engineer may ask him to create a Python script.
It is up to the engineer to customize the code with the different access paths to the server and the Git repository.
ChatGPT will accelerate the creation of a website, script, code to develop complex applications. Its debugging and commenting capabilities are impressive. Despite everything, he regularly makes mistakes that can go unnoticed.
For example, when we asked it to create an Excel formula that counts cells by color, it displayed this answer:
However, this COUNT.COLORS function does not exist in Excel. This is an example of “hallucinations”. These are false answers that are asserted by ChatGPT as correct. These hallucinations can sometimes take a comical turn:
The limits of ChatGPT
ChatGPT is therefore not all powerful. Here are some of its main limitations:
- His responses tend to be academic and standardized: his default style is rather cold and impersonal, unless he is asked to write in a particular style or tone.
- ChatGPT does not mention its sources, unlike Wikipedia or press articles.
- He can “hallucinate”, invent an answer, when he does not have an answer to a question.
- His answers can mix fact and fiction with perfect consistency.
- He is incapable of writing very specialized documents in a specific field such as creating a complete computer program.
- Its current version, GPT-4 is not connected to the Internet and its knowledge base does not extend beyond September 2021. It will therefore not be able to answer current questions or integrate recent knowledge into its answers .
- ChatGPT does not truly understand what it writes. It only works thanks to statistical algorithms.
- 46% of the content of its corpus is in English and its results are strongly biased by American culture.
- ChatGPT has no ethics or emotions. To compensate for his shortcomings, he adopts a bias of neutrality which aims to nuance his remarks as much as possible.
Dazzling progress in just a few months
These flaws are corrected with each new monthly update of the AI model. And ChatGPT has recently started accepting plugins and APIs to open it up to other software and give it access to the Internet. As a major shareholder in Open AI, Microsoft has integrated it into its Bing search engine and plans to graft it onto its Microsoft 365 and Azure cloud services. The ChatGPT adventure and that of its competitors - Google's Bard springs to mind - has only just begun.
Ultimately, ChatGPT is an incredibly powerful tool for businesses, offering a variety of practical applications to help solve problems and increase team efficiency. For the moment, ChatGPT is more of a formidable productivity tool than a competitor, let alone an autonomous collaborator. It still needs professionals to guide it and check its output. And to make full use of it, it is important that employees are trained and familiarised with its capabilities and limitations.
