[ITW]
Since 2019, ORSYS Formation and its partner Alternative Digitale have been supporting companies in their digital transformation. In 5 years, more than 600 people have been trained and certified by DiGiTT.®. Since July 2023, the partnership has been extended with a new certification, "Developing commercial activity with social networks", accredited by France Compétences. Pierre Mathieu, Chairman of Alternative Digitale, looks back at this partnership and presents the new certification.
What is the Alternative Digitale concept?
The company was founded by two partners, whom I later joined. Their idea was to create the TOEIC of digital.
After in-depth work on the positioning and the product, the company developed around two products and two targets:
- DiGiTT diagnostics®. Very popular with ETIs and large groups, it enables them to assess the digital skills of their teams. The aim: to be part of a digital transformation.
- The DiGiTT certificate® which certifies a level of professional skills. ORSYS is one of our first partners to offer training courses leading to DiGiTT certification.®.
The original partnership is based on the DiGiTT®. What is the DiGiTT philosophy?®?
With the evolution of technology, the development of teleworking and, more recently, the use of theartificial intelligenceIn order to improve productivity, organisations need to train their staff in new digital practices. Our DiGiTT framework® is based on a set of digital skills that are essential when working in a company that is in phase with digital usage.
In collaboration with professionals, we have defined 50 skills and knowledge requirements for each area. For example, for technologies, we have identified the securityThis is a skill that aims to teach you how to protect yourself.
It's a complete course! Who is it for and what are the exam procedures?
DiGiTT certification® is recognised by the market as a common base of digital skills and knowledge.
Selection of DiGiTT certifications®
DiGiTT certification® concerns all sectors of activity, public or private, and all professionals. Employees or students, and all those who wish to enhance their level of digital skills, particularly as part of their employability.
Passing the certification is very simple. At ORSYS, certification follows face-to-face or distance learning training, at the end of which the learner takes the online exam in around four weeks. The exam is limited to 90 minutes and is based on around a hundred questions.
The results of the certification correspond to a score that defines the level acquired:
Beginner - intermediate - advanced - expert.
A good score shows that :
- You understand the challenges of digital technology in your professional environment
- You are familiar with new uses
- Companies can count on your digital skills
In a nutshell, it's a personalised digital culture audit tool?
Exactly! DiGiTT® allows you to carry out a self-diagnosis (individual test of 40 questions in 30 minutes) of your skills and to position yourself against a benchmark recognised by the market. What's more, once you have your results, you can compare them with the average scores obtained by all those who have passed the test, and quickly identify the skills you need to improve. DiGiTT® also offers an online digital library containing over 300 items of content that you can consult to enhance your skills.
Alternative Digitale has added a new certification to its range: "Developing sales activity with social networks", accredited by France Compétences and eligible for the CPF. Why did you choose this theme?
With our partners, we identified the new needs and defined the priorities. The results of the study were clear: social networks.
It was essential to stand out from existing certifications on the market.
Officially recognised, this certification measures seven key skills for mastering social networks in a professional context, to ensure the growth of your business. As well as engaging your audience in conversation, you need to define your business objectives and achieve them through in-depth work on social networks.
The certification also covers video. Video is an essential skill, and some networks even focus exclusively on this channel.
Certification objectives
- Defining commercial objectives
- Choosing the right social networks
- Creating a company account on applications and social networks
- Drawing up a social media communication plan
- Developing editorial and visual content
- Designing promotional videos
- Use the results of the various indicators
- Understanding the legal and ethical aspects
So this 'social networks' certification is aimed at a slightly more targeted audience?
This certification is aimed primarily at employees responsible for developing their company's activity on social networks. This is particularly true of very small businesses and SMEs, most of which do not have a community manager, and where the function may be attached to the communications, marketing, sales or management departments.
Finally, the certification is accredited by France Compétences. This is obviously a guarantee of quality, as well as the possibility of financing, via the CPF: taking the certification (face-to-face or distance learning), the associated ORSYS training course and, of course, access to the resources available on the digital library.
Passing the certification
Duration: 60 min, limited to 90 min under the supervision and security of the candidate's computer
Assessment methods: MCQs and written test
Watch the video interview :
