Do you want to develop your web presence? It's important to offer content to your target audience. But writing for the web is not quite the same as traditional copywriting. Follow these 5 best practices to stand out from the crowd.
5 best practices in web copywriting :
What's the point of web writing?
- Raising your profile
- Generate traffic
- Gain visibility
- Working on your image
1 - Adding value
Internet users are primarily looking for information. Your content should provide this information quickly and clearly. Propose a new angle or be more complete than your competitors in your information.
2 - Capturing attention
Write a short headline (4 to 10 words), clear sub-headings so that the article can be scanned, and an introduction that explains the subject and the response (who, what, where, when, how, why).
One question = one answer
One paragraph = one idea
Bold key words and phrases.
3 - Be legible
Think about ergonomics (fonts, colours, etc.), use short sentences and paragraphs and make your text airy.
The denser your paragraphs, the more daunting they will be on devices such as smartphones or tablets.
4 - Taking care of natural referencing
Search engine optimisation (SEO) is all you need to gain visibility with Google.
Study your keywords and include them regularly in your content. A text of around 800 words will be more visible than a very short piece of content (less than 500 words).
Create internal links (hypertext links).
5 - Holding the reader's attention
Encourage readers to stay on your site: suggest articles on the same theme or other content, include calls to action.
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