[3 questions to Hélène Boujabha].
The ORSYS Enterprise Webinar is a new format for informing, raising awareness and uniting your teams remotely. A former training manager, Hélène Boujabha is now an educational engineer at ORSYS. She tells us why and how the Enterprise Webinar meets the expectations of training managers.
1/ What is the ORSYS Enterprise Webinar?
First of all, a webinar is an online conference with multiple objectives (marketing, recruitment, corporatism, etc.). Conducted internally within a company, it can also be used for training purposes. ORSYS is developing an offer in this area: the Enterprise Webinar is aimed at remote participants, with short sessions.
Webinars are a simple solution for informing, raising awareness or bringing together teams, or even the entire workforce, on subjects of common interest. They can last between 30 minutes and 2 hours. In 45 minutes - in my opinion, the ideal length - you can reach a very large number of employees without the specific constraints of face-to-face seminars (no room hire, for example).
The ORSYS Enterprise Webinar is suitable for organisations of all sizes, as many people can view it at the same time (from 30 to over 1,000 participants).
"Anywhere, anytime."
An Enterprise Webinar can be taken anywhere: at the office, at home, in a coworking space, etc. It is therefore a format that is particularly well suited to the health constraints associated with the COVID-19 epidemic, to new ways of organising work (teleworking, hybrid mode) and to multi-site companies. You can follow it at any time: the replay is always available.
2/ How does the Enterprise Webinar meet the expectations of training managers?
Organising your own in-house webinar may seem simple at first. But producing a quality webinar requires technical skills, time and a good address book. Turning to a specialist organisation such as ORSYS has many advantages. Training managers can express a variety of expectations depending on the context in which the company operates and their training objectives.
First advantage: ORSYS supplies the equipment and manages all the technical and logistical aspects. This means that the training manager and his or her teams are relieved of the often time-consuming organisational side of things.
Second advantage: through ORSYS, companies have access to a large pool of experts on a wide range of subjects. The people who run an Enterprise Webinar are training professionals, with an educational background and the ability to explain technical subjects in layman's terms, thus adapting to a novice audience. They are also professionals in the field, active in their area of expertise, specialists in the subject covered during the Enterprise Webinar and therefore capable of delivering cutting-edge information on technical subjects.
"As with all its training courses, ORSYS selects experts with a solid technical background.
Third advantage: the Enterprise Webinar is part of an overall training strategy.
First of all, webinars can be used to build up an in-house knowledge library. Employees become involved in their own training within the company. They can "feed off" subjects that interest them and/or relate to their tasks. This type of format is part of a learning organisation. Insofar as the training strategy can be a component of the employer brand, offering employees wide access to quality content is an asset for attracting and retaining talent.
Secondly, it's a format that makes it easy to assess employees' commitment to or interest in a subject. This produces useful data for optimising your training strategy. As a result, return on investment is also easier to measure.
"More participation, productivity and interactivity."
The Enterprise Webinar has many other advantages. In particular, employees can view it from their workstations. On the one hand, this encourages participation: no need to travel. On the other hand, it optimises productivity: there's no need to block off half a day to attend a conference, seminar or news item.
Finally, there's more interactivity. Via chat, employees can ask all their questions as the webinar progresses. They feel freer to ask questions than they would at a face-to-face event. It's a privileged time for exchange. A moderator selects the questions that are most relevant to the subject. This saves time and improves the efficiency and quality of discussions. Any questions not covered during the live session are answered in the replay.
3/ What topics can be covered during an Enterprise Webinar?
ORSYS can adapt all its training themes to the specific situation of the company. In this way, an Enterprise Webinar can cover a multitude of subjects in our three main training areas. To find out more:
digital technologiescybersecurity, project management, software development, etc.
management and personal development teleworking, management, corporate social responsibility (CSR), stress management, etc.
business skills HR, communications, marketing, sales...
"It's a highly customisable format.
We can also create webinars tailored to specific needs. For example, an update on an important subject for the company or on current events within the company itself. Another possibility is to design a webinar to help employees prepare for a certification.
Ultimately, it all depends on the company's strategy and training needs.
