Do you want to raise your profile and make a difference in your sector? Personal branding is an effective method inspired by marketing design techniques. Here are 4 steps to building your personal brand.
- Performing a 360° self-diagnosis
- Defining your unique DNA
- Building your e-reputation
- Drawing up an action plan
1. Perform a 360° self-diagnosis
Take stock of your current image. Google yourself, the results may surprise you...
Assess your skills and achievements, but also your aspirations.
Ask your network for feedback.
2. Define your unique DNA
What makes your profile unique and stand out from the crowd?
Your professional DNA may be: an innovative vision of your business, niche expertise, mastery of very specific software or perfect knowledge of a sector.
3. Building your e-reputation
Make sure your LinkedIn profile is complete and reflects your expertise and successes.
Identify the important themes of the moment and publish regularly.
4. Drawing up an action plan
Establish a publication calendar and determine the topics and formats that will most engage your audience.
Number of "views", comments, likes: track the impact of your actions by analysing LinkedIn data.
