Do you want to strengthen your visibility and make a difference in your sector? Personal branding is an effective method inspired by marketing design techniques. Here are 4 steps to building your personal brand.
- Carry out a 360° self-diagnosis
- Define your unique DNA
- Build your e-reputation
- Develop an action plan
1. Carry out a 360° self-diagnosis
Take stock of your current image. Google it, the results may surprise you…
Evaluate your skills, your achievements, but also your aspirations.
Ask your network for feedback.
2. Define your unique DNA
How is your profile unique and can it stand out from the crowd?
Your professional DNA can be: an innovative vision of your profession, niche expertise, mastery of very specific software or perfect knowledge of a sector.
3. Build your e-reputation
Make sure your LinkedIn profile is complete and reflects your expertise and successes.
Identify the important themes of the moment and be regular in your publications.
4. Develop an action plan
Establish a publication schedule, determine the topics and formats that most engage your audience.
Number of views, comments, likes: track the impact of your actions through analysis of LinkedIn data.
