Integrating LinkedIn into your business development strategy is a priority. Here are the 4 best practices to adopt if you want to sell well.
4 best practices in social selling :
- Clearly define your professional positioning
- Building an attractive profile
- Developing new connections
- Interacting with your network
1. Clearly define your professional positioning
Make your objectives and value proposition explicit, specific and differentiating.
Example
Profile of an information systems consultant: expertise in optimising IT processes and digitalising businesses.
2. Build an attractive profile
The key elements: professional photo, engaging background banner, optimised title, catchy biography, all sections filled in (contact details, experience, training, etc.).
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3. Developing new connections
To expand your network, take the time to connect with new profiles. Join communities and peer groups to increase your visibility.
4. Interacting with your network
Publish regularly and consistently to assert your position as a benchmark in your field. Maintain links and engagement with your audiences.
The plus
→ Regularly check your score on the Social Selling Index (SSI) to measure your effectiveness on LinkedIn.
