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Sales engineers: the new "Swiss army knives" of export?

Sales engineers: the new "Swiss army knives" of export?

by Bettina DESCOURS | 22 April 2025 | Featured article, Commercial, Business

Share this page:Engineers are becoming increasingly popular as candidates for sales positions. They are even overtaking their counterparts from the commercial sciences when recruiting for specific...
How to prospect and sell to key accounts

How to prospect and sell to key accounts

by Philippe BASCHOUX | 3 December 2024 | Featured article, Commercial, Business

Share this page:Selling to key accounts means understanding their specific characteristics. A key account is not necessarily one with which you generate a large amount of sales. It's their structure that...
SMEs: what strategy to win private sector tenders?

SMEs: what strategy to win private sector tenders?

by Alain Wolgensinger | July 18, 2024 | Featured article, Commercial, Business, SMEs, Sectors

Share this page:SMEs often wonder how to maximise their chances of success when responding to private sector tenders. What strategies work? We take a look at...

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