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Google Tag Manager: optimise the collection of your digital data

Google Tag Manager: optimise the collection of your digital data

by David LELIÈVRE | October 12, 2023 | Marketing communication, Business

Share this page:Launched in 2012, the tag management tool in Google's marketing suite, Google Tag Manager (GTM), is certainly not new, but it is often underused. Many companies have already deployed it on their...

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