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7 steps to building a communication plan

7 steps to building a communication plan

by ORSYS Editorial Board | 18 April 2025 | Practical information, Resources

Share this page: Want to design an effective communications strategy? Follow these 7 key steps to build a clear, structured communication plan. 1. Analyse the situation Analyse your situation and that of your...
What marketing strategies will you be following in 2025 to stay competitive?

What marketing strategies will you be following in 2025 to stay competitive?

by Clarisse POPOWER | 25 March 2025 | Featured article, Marketing communication, Business

Share this page:Technological advances, societal changes, economic upheaval... the world of marketing has undergone profound changes in recent years. The 2020s will be marked...
How do you build a communication plan?

How do you build a communication plan?

by Françoise LANDURÉ | 5 September 2024 | Featured article, Marketing communication, Business

Share this page:Has your manager asked you to develop and implement an effective communications strategy for your company? Don't hesitate, you need a well thought-out communication plan. But what about...
Purchasing strategy: how to reconcile cost reduction and CSR?

Purchasing strategy: how to reconcile cost reduction and CSR?

by Christèle Gravoille | 30 April 2024 | Logistics purchasing, Business, CSR

Share this page :What purchasing strategy for 2024 and beyond? CSR is becoming an increasingly important issue for organisations. Every segment of the company is being called on to take it into account in its...
AI, the strategic ally of marketing and sales professions

AI, the strategic ally of marketing and sales professions

by Thomas HOUDAILLE | March 7, 2024 | Featured article, Marketing communication, Business

Share this page:The emergence of artificial intelligence (AI) is transforming the world of business. It offers unprecedented opportunities to reinvent marketing and sales strategies. The...
IS governance: involving business units in corporate security

IS governance: involving business units in corporate security

by Stéphane GARREAU | August 17, 2023 | Cybersecurity, IS Management, Information system, Digital technologies

Share this page:Cyber risk management is now managed at the highest level of the company, in the form of information systems security governance. Its role is to...

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