by Bettina DESCOURS | 22 April 2025 | Featured article, Commercial, Business
Share this page:Engineers are becoming increasingly popular as candidates for sales positions. They are even overtaking their counterparts from the commercial sciences when recruiting for specific...
by Philippe BASCHOUX | 3 December 2024 | Featured article, Commercial, Business
Share this page:Selling to key accounts means understanding their specific characteristics. A key account is not necessarily one with which you generate a large amount of sales. It's their structure that...
by Alain Wolgensinger | July 18, 2024 | Featured article, Commercial, Business, SMEs, Sectors
Share this page:SMEs often wonder how to maximise their chances of success when responding to private sector tenders. What strategies work? We take a look at...
