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Reinventing the customer relationship: what win-win posture for sales staff?

Reinventing the customer relationship: what win-win posture for sales staff?

by Céline AUJAMES | 7 January 2025 | Featured article, Commercial, Business

Share this page:If you're a project manager and a salesperson, you may feel as though you're torn between two incompatible objectives: developing a good relationship with your customers while...
Optimising customer voice analysis with AI

Optimising customer voice analysis with AI

by José ZULLO | 2 May 2024 | Featured article, Commercial, Business

Share this page:Pre-configured content and messages, more efficient target segmentation, more detailed knowledge of needs, new working methods... Since the release of ChatGPT in 2022, customer relations have been transformed....
V-commerce, 3D models, virtual mock-ups: enrich your customer relations

V-commerce, 3D models, virtual mock-ups: enrich your customer relations

by Jean-Hugues FERREIRA | April 16, 2024 | Featured article, Commercial, Business

Share this page:Augmented reality is now available on all smartphones, tablets and PCs. Faced with these technological developments, marketing and sales departments need to adapt and be able to...
Active recommendation for greater efficiency

Active recommendation for greater efficiency

by Loïc JEUNOT | November 24, 2022 | Commercial, Business

Share this page:Sellers, the active recommendation system can make you more efficient... and open up a world of opportunities. What is an active recommendation? How can you develop your...
Managing a Difficult Customer: 7 Best Business Practices

Managing a Difficult Customer: 7 Best Business Practices

by Isabelle SOUBRÉ | July 5, 2022 | Commercial, Business

Share this page:How do you deal with a difficult customer? Sales is first and foremost a job involving human contact. There are certain practices that make sales relationships easier. Do you know what they are? The job...

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