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What marketing strategies will you be following in 2025 to stay competitive?

What marketing strategies will you be following in 2025 to stay competitive?

by Clarisse POPOWER | 25 March 2025 | Featured article, Marketing communication, Business

Share this page:Technological advances, societal changes, economic upheaval... the world of marketing has undergone profound changes in recent years. The 2020s will be marked...
Marketers, how can you develop your creativity?

Marketers, how can you develop your creativity?

by Clarisse POPOWER | 20 February 2025 | Featured article, Marketing communication, Business

Share this page:In a sector as competitive as digital marketing, creativity is much more than an asset - it's a strategic skill that helps you stand out from the crowd. It enables you to capture attention,...
AI, the strategic ally of marketing and sales professions

AI, the strategic ally of marketing and sales professions

by Thomas HOUDAILLE | March 7, 2024 | Featured article, Marketing communication, Business

Share this page:The emergence of artificial intelligence (AI) is transforming the world of business. It offers unprecedented opportunities to reinvent marketing and sales strategies. The...
Personal branding: 4 steps to building it

Personal branding: 4 steps to building it

by Brigitte NEVEU-DÉROTRIE | February 22, 2024 | Featured article, Marketing communication, Business

Share this page:Whatever your professional position, you've no doubt taken care to optimise your LinkedIn profile according to your background and objectives. Perhaps you're even active on Instagram, X, or...
How to develop your business using social networks (DiGiTT® certification)

How to develop your business using social networks (DiGiTT® certification)

by Marion Chervy | January 31, 2024 | Commercial, Marketing communication, Business

Share this page :[ITW] Since 2019, ORSYS Formation and its partner Alternative Digitale have been supporting companies in their digital transformation. In 5 years, more than 600 people have been trained and certified DiGiTT®. Since...
How to integrate the circular economy into your marketing strategy

How to integrate the circular economy into your marketing strategy

by Clarisse POPOWER | February 23, 2023 | Marketing communication, Business, CSR

Share this page:Doing more and better with less: that's the absolute priority, given the climate emergency we're facing. For companies, the challenge is both to keep up to date with the latest...

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