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How can AI boost marketers' creativity?

How can AI boost marketers' creativity?

by Clarisse POPOWER | 3 June 2025 | Featured article, Marketing communication, Business

Share this page:Artificial intelligence (AI) has become an essential lever in marketing. Automation, data analysis, personalisation: AI is transforming traditional practices and opening up new horizons....
Increase the open rate of your e-mailings

Increase the open rate of your e-mailings

by Marion Chervy | 28 May 2025 | Practical information, Resources

Share this page:E-mailing is an essential pillar of any communication and marketing strategy, but it can't be improvised. To maximise the impact of your campaigns and increase their open rate, here are six key points...
What marketing strategies will you be following in 2025 to stay competitive?

What marketing strategies will you be following in 2025 to stay competitive?

by Clarisse POPOWER | 25 March 2025 | Featured article, Marketing communication, Business

Share this page:Technological advances, societal changes, economic upheaval... the world of marketing has undergone profound changes in recent years. The 2020s will be marked...
Marketers, how can you develop your creativity?

Marketers, how can you develop your creativity?

by Clarisse POPOWER | 20 February 2025 | Featured article, Marketing communication, Business

Share this page:In a sector as competitive as digital marketing, creativity is much more than an asset - it's a strategic skill that helps you stand out from the crowd. It enables you to capture attention,...
How to build your personal branding

How to build your personal branding

by ORSYS Editorial Board | July 23, 2024 | Practical information, Resources

Share this page:Do you want to boost your visibility and make a difference in your sector? Personal branding is an effective method inspired by marketing design techniques. Here are 4 steps to...
Solution to ORSYS hidden words Le mag n°3

Solution to ORSYS hidden words Le mag n°3

by ORSYS Editorial Board | February 7, 2024 | Featured article

A/B testing AIDA Algorithm Ambassador Analytics Audience Blog BOFU Branding B to C Campaign Chatbot CMS Community Conversion Cookies CTA Email Follower Generative AI Influencer Lead Market Brand Media Performance Price QR Code Reporting GDPR Segment...
Metavers and marketing: what practices are needed to address societal and environmental issues?

Metavers and marketing: what practices are needed to address societal and environmental issues?

by Clarisse POPOWER | January 23, 2023 | Marketing communication, Business, CSR

Share this page:For some specialists, metavers represent a real business opportunity and an undeniable marketing asset for engaging audiences through new technological practices that are constantly...
Data confidentiality: how to adapt your marketing strategy?

Data confidentiality: how to adapt your marketing strategy?

by ORSYS Editorial Board | November 28, 2022 | Marketing communication, Business

Share this page:Consumers are less willing to share their personal data. However, for brands to be able to offer personalised recommendations and have more effective marketing, this data is key....

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