Share this page:Announced by Google for 2022, then postponed, the end of third-party cookies will not in fact take place in 2024. Postponed until 2025, it does, however, herald a radical change in digital practices, which...
Share this page:The rise of AI in the workplace is having a major impact on the protection of personal data: chatbots, product recommendations, automatic selection of candidates for recruitment... these tools, based on...
Share this page:Launched in 2012, the tag management tool in Google's marketing suite, Google Tag Manager (GTM), is certainly not new, but it is often underused. Many companies have already deployed it on their...
Share this page:Consumers are less willing to share their personal data. However, for brands to be able to offer personalised recommendations and have more effective marketing, this data is key....
