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Hosting remote customer meetings: how can you remain effective?

Hosting remote customer meetings: how can you remain effective?

by Sophie HUCHET | 22 May 2025 | Featured article, Commercial, Business

Share this page:Since the first containment in March 2020, remote customer appointments have become an increasingly important part of your everyday working life. You've now got used to it, and are using the rules of the...
Sales engineers: the new "Swiss army knives" of export?

Sales engineers: the new "Swiss army knives" of export?

by Bettina DESCOURS | 22 April 2025 | Featured article, Commercial, Business

Share this page:Engineers are becoming increasingly popular as candidates for sales positions. They are even overtaking their counterparts from the commercial sciences when recruiting for specific...
Sales representatives, optimise your time management to improve efficiency

Sales representatives, optimise your time management to improve efficiency

by Jean-Marie QUIL | 6 February 2025 | Featured article, Commercial, Business

Share this page:Anticipation has become a major skill and good time management a tool for success. So what are the best practices for managing your time better? How can you be more efficient?
Reinventing the customer relationship: what win-win posture for sales staff?

Reinventing the customer relationship: what win-win posture for sales staff?

by Céline AUJAMES | 7 January 2025 | Featured article, Commercial, Business

Share this page:If you're a project manager and a salesperson, you may feel as though you're torn between two incompatible objectives: developing a good relationship with your customers while...
Sales manager: how do you lead a team?

Sales manager: how do you lead a team?

by Philippe BASCHOUX | 10 October 2024 | Featured article, Commercial, Business

Share this page:You've been put in charge of a sales team that you'll have to lead and guide to success. How do you manage and support your team? What skills do you...
Building an effective sales pitch

Building an effective sales pitch

by Marion Chervy | 17 June 2024 | Practical information, Resources

Share this page:An essential part of the sales process, the sales pitch is an exercise that needs to be prepared and built methodically. Here are six steps to help you prepare your sales pitch. Pay attention to...
Public tenders: how do you position yourself?

Public tenders: how do you position yourself?

by Muriel GUILLEMOT | January 11, 2024 | Featured article, Commercial, Business, Public sector

Share this page:Public procurement is constantly evolving, and is becoming increasingly complex due to the diversity of the players involved and the directives to be followed, depending on the activity. In this context, knowing who you are dealing with...
AI to boost sales performance

AI to boost sales performance

by Philippe NIEUWBOURG | November 16, 2023 | Commercial, Business

Share this page:Artificial intelligence (AI) is not designed to replace salespeople... but it can help them to improve their performance. This "augmented sales person" will therefore have a...
4Colors® method: how to improve your commercial efficiency

4Colors® method: how to improve your commercial efficiency

by Roseline SICOS | December 15, 2022 | Commercial, Business

Share this page:Salespeople, the 4Colors® method can help you convince your customers and make you more effective. What does this method involve? How can you make better arguments and sell your ideas more easily,...
Active recommendation for greater efficiency

Active recommendation for greater efficiency

by Loïc JEUNOT | November 24, 2022 | Commercial, Business

Share this page:Sellers, the active recommendation system can make you more efficient... and open up a world of opportunities. What is an active recommendation? How can you develop your...

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