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How to prospect and sell to key accounts

How to prospect and sell to key accounts

by Philippe BASCHOUX | 3 December 2024 | Featured article, Commercial, Business

Share this page:Selling to key accounts means understanding their specific characteristics. A key account is not necessarily one with which you generate a large amount of sales. It's their structure that...
How to respond to customer objections

How to respond to customer objections

by Loïc JEUNOT | March 9, 2023 | Commercial, Business

Share this page:Customer objections have always been part of salespeople's daily lives, and this is even truer today. Whether you are a beginner or an experienced salesperson, or the manager of a sales team, it is...
Managing a Difficult Customer: 7 Best Business Practices

Managing a Difficult Customer: 7 Best Business Practices

by Isabelle SOUBRÉ | July 5, 2022 | Commercial, Business

Share this page:How do you deal with a difficult customer? Sales is first and foremost a job involving human contact. There are certain practices that make sales relationships easier. Do you know what they are? The job...

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