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Hosting remote customer meetings: how can you remain effective?

Hosting remote customer meetings: how can you remain effective?

by Sophie HUCHET | 22 May 2025 | Featured article, Commercial, Business

Share this page:Since the first containment in March 2020, remote customer appointments have become an increasingly important part of your everyday working life. You've now got used to it, and are using the rules of the...
AI, the strategic ally of marketing and sales professions

AI, the strategic ally of marketing and sales professions

by Thomas HOUDAILLE | March 7, 2024 | Featured article, Marketing communication, Business

Share this page:The emergence of artificial intelligence (AI) is transforming the world of business. It offers unprecedented opportunities to reinvent marketing and sales strategies. The...
Customer complaints: how to manage them effectively

Customer complaints: how to manage them effectively

by Catherine ALTMANN | June 8, 2023 | Commercial, Business

Share this page:Late deliveries, quality problems, invoicing errors... There are many types of customer complaint and they can vary depending on the company's sector of activity, the product or the...
How to respond to customer objections

How to respond to customer objections

by Loïc JEUNOT | March 9, 2023 | Commercial, Business

Share this page:Customer objections have always been part of salespeople's daily lives, and this is even truer today. Whether you are a beginner or an experienced salesperson, or the manager of a sales team, it is...
4Colors® method: how to improve your commercial efficiency

4Colors® method: how to improve your commercial efficiency

by Roseline SICOS | December 15, 2022 | Commercial, Business

Share this page:Salespeople, the 4Colors® method can help you convince your customers and make you more effective. What does this method involve? How can you make better arguments and sell your ideas more easily,...
Active recommendation for greater efficiency

Active recommendation for greater efficiency

by Loïc JEUNOT | November 24, 2022 | Commercial, Business

Share this page:Sellers, the active recommendation system can make you more efficient... and open up a world of opportunities. What is an active recommendation? How can you develop your...

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