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Increase the open rate of your e-mailings

Increase the open rate of your e-mailings

by Marion Chervy | 28 May 2025 | Practical information, Resources

Share this page:E-mailing is an essential pillar of any communication and marketing strategy, but it can't be improvised. To maximise the impact of your campaigns and increase their open rate, here are six key points...
Optimising advertising campaigns with AI

Optimising advertising campaigns with AI

by Romain Rissoan | 5 November 2024 | Featured article, Marketing communication, Business

Share this page:Artificial intelligence (AI) is redefining the landscape of advertising campaigns, opening up unprecedented opportunities to combine creativity and precise targeting. In a...
End of third-party cookies: what consequences for companies?

End of third-party cookies: what consequences for companies?

by David LELIÈVRE | July 4, 2024 | Featured article, Marketing communication, Business

Share this page:Announced by Google for 2022, then postponed, the end of third-party cookies will not in fact take place in 2024. Postponed until 2025, it does, however, herald a radical change in digital practices, which...
Best practice in e-mail marketing

Best practice in e-mail marketing

by Nicolas HENRY | 12 December 2023 | Marketing communication, Business

Share this page:E-mail marketing is a powerful channel for companies looking to communicate with a B-to-B or B-to-C audience. But to run a successful e-mail marketing campaign, it is important to...
Influencer marketing: how can you run successful campaigns?

Influencer marketing: how can you run successful campaigns?

by ORSYS Editorial Board | October 27, 2022 | Marketing communication, Business

Share this page :Without influencer marketing, there can be no performance today! It's a new-generation strategy that essentially uses social networks. In practical terms, influencer marketing...

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