Are you a small or medium-sized business looking to boost your presence on social networks?
This white paper, written with our expert Frédéric Foschianiprovides you with concrete strategies and best practices to help you stand out from your competitors.
Social networks offer inexpensive and effective ways of prospecting, reaching your customers, building your brand's visibility, making sales and recruiting. Adopting innovative technologies such as generative artificial intelligence (GAI) can also enable you to
maximise the impact of your presence on social networks.
In summary
- The challenges of social networking for VSEs and SMEs
- Typology of social networks
- Very small businesses: how do you choose the right channels?
- Missions and performance indicators
- AI, a tool for improving efficiency?
- Organising community management for a VSE/SME
Excerpts
To find out more
View and download the white paper
3 extracts
Writing according to the AIDA principle
The aim of the AIDA method is to guide consumers through specific psychological stages of the purchasing decision process, in order to maximise the effectiveness of marketing and communication campaigns.
Generative AI solutions for creating visuals
Many AI solutions open the way to the creation of visuals or videos from a text (prompt) that tells the AI what it should generate, such as ChatGPT 4, Midjourney, Firefly (Adobe), Ideogram, etc.
Creating a visual with Firefly
Prompt used: a smiling young woman in the street holds up the screen of her smartphone.
Types of social networks
LinkedIn is the undisputed leader among professional platforms. It is an invaluable tool for professional networking, B to B (Business to Business), and of course recruitment, but not necessarily for all functions.
