An expert in digital transition and artificial intelligence applied to marketing, he helps companies implement innovative advertising strategies that reconcile creativity and performance.

With extensive experience in data analysis and ad targeting, he highlights how AI, combined with advanced tools such as Google Ads and Meta AI, is revolutionising the approach to digital advertising.

As a consultant and trainer, he offers targeted training courses that enable professionals to effectively integrate AI into their campaigns, ensuring compliance and efficiency in a constantly evolving framework.