After a Master's 2 in digital marketing at Sup de Pub Paris and a Master's in contemporary history at Paris 1 Panthéon-Sorbonne, he set up his own audiovisual production company, Les Sales Tips SAS, with three partners. This enabled him to learn how to manage a team, build a schedule and define a marketing strategy, while remaining keen to create new content, particularly digital content. He also develops edutainment tools for written and spoken communication, and runs training courses on community management and podcasts.