After a variety of experiences in traditional communications, he turned to the web. His expertise is recognised, not least thanks to the development of the Kering Group's first French e-commerce sites. Contacted by Redcats (PPR), he implemented the e-commerce strategy for three of the group's brands. He is an AMOA/e-commerce consultant, independent trainer, educational consultant and author of La boîte à outils du e-commerce, published by Dunod.