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LELIÈVRE David
Digital marketing
Digital marketing analyst for 15 years, he has participated in the different stages of the valorization of digital data: collection of data (specification of the tagging plan, implementation of the GDPR, configuration of monitoring tools), creation of management tools (automation, data visualization …) and carrying out advanced analyzes (overall customer journey analysis assessment, content performance analysis, campaign performance audit, attribution analysis, etc.).
His articles
Marketing communication
October 12, 2023