With his dual skills in human resources and marketing/communication, the HR marketing manager is responsible for recruitment and the company's reputation. What are the challenges of the profession, the missions carried out and the skills required? Sandrine Lejemble, expert in human resources and organizational management, paints a portrait of this newcomer.
Almost all sectors of activity are struggling to recruit today. This is where the HR marketing manager comes in because this profession is part of the professional family of recruitment and career management. Indeed, we also know him under another title, that of recruitment and employer brand manager.
What challenges does the job of HR marketing manager address?
Historically focused on administrative personnel management, the HR function is today more involved in the development of human resources. A mission that has become strategic in a context of professions in tension and recruitment difficulties which are becoming more and more pronounced every day. Already growing strongly in recent years, the recruitment market has been further disrupted by the COVID-19 crisis. Faced with a talent shortage, companies risk lacking employees with key skills and having to carry out their activity in degraded mode in their absence.
To attract and retain new recruits, companies must therefore promote their uniqueness, be visible as closely as possible to candidates, professionalize their recruitment and provide visibility on career development. This is why HR teams who structure their approach to employer brand benefit from having a specialist in these issues in their ranks.
What are the main missions of the HR marketing manager?
The mission of the HR marketing manager is directly linked to the evolution of the HR function in a company. This is why he defines and implements the recruitment and employer brand strategy.
4 main missions
Note: he can manage a team.
What training and experience to access the profession?
The job of HR marketing manager is accessible with higher education bac +4/5 in human resources and a specialty in employer branding.
At least 5 years of experience acquired in a similar role is appreciated. Another advantage: having experience in management as well as in the creation and/or animation of an employer brand as part of a recruitment plan.
What skills do you need?
The skills of the HR marketing manager are at the crossroads of human resources, communication and marketing. They allow it to unite teams and consolidate corporate culture. He is a true ambassador of the company's employer brand!
TECHNICAL SKILLS (hard skills)
- Mastery of recruitment processes: definition of needs, publication of advertisements, sourcing, selection and interview with candidates, hiring and on boarding
- Mastery of content management tools (CMS) and graphic design software (DTP)
- Writing skills
- Mastery of public speaking techniques
- Mastery of project management methods and tools
BEHAVIOURAL AND RELATIONAL SKILLS (soft skills)
- Listening skills, leadership and team management skills
- Organisational skills
- Relational ease, team spirit and taste for cross-functional work
- Taste for innovation and continuous improvement
What is the remuneration?
The salary range is between €40,000 and €55,000 gross per year. Remuneration varies depending on the size of the company, professional experience and the size of the team to be managed.
What are the development prospects for the HR marketing manager?
The HR marketing manager can progress to a position of HR development manager, human resources manager or consultant.
What are the attractions and constraints of this job?
- Strong employment opportunities
- Continuous improvement approach
- Numerous internal and external interactions
- Direct contribution to the company's strategic objectives
- Context of change that can lead to resistance
- Availability to participate in events
