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How to develop leadership skills in women

Published on 6 May 2025
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From stereotype to reality: what is the true face of women's leadership? Pascale Abekhzer, expert in leadership and managerial communication, explains.

Women's leadership

The specificity of female leadership

Between stereotypes and preconceived ideas

Women leaders face gender stereotypes which influence the perception of their managerial skills, both by their peers and by their subordinates.

These stereotypes manifest themselves :

  • in the way they are assessed and treated
  • and even in the way they assess each other

And this can significantly affect their careers.

On the one hand, society often associates leadership with masculine traits such as authority and competitiveness. However, women who adopt these characteristics are perceived as "masculine". too hard ". When those who show feminine qualities, such as empathy, are judged " not ambitious enough ". This double standard forces women to adjust their leadership style in order to be recognised. It even keeps them under constant pressure to avoid negative judgements.

In fact, they develop a balanced leadership style, combining benevolence and firmness, adapted to a variety of managerial situations.

Stereotypes also influence performance expectations of women leaders. For example, they may be perceived as less competent in stressful or crisis situations. Or " too emotional "This is yet another biased view of their skills. Once again, this is a biased view of their skills.

Yet this sensitivity can translate into greater emotional intelligence and more humane team management.

What's more, the myth that professional success implies a sacrifice of family life is based on outdated societal expectations.

Indeed, many women managers have shown that it is possible to reconcile a demanding career with a fulfilling family life, thanks to effective time management, rigorous organisation and, sometimes, outside support.

These distorted perceptions affect the self-esteem of women leaders. The consequences are twofold:

  • they may internalise stereotypes and develop imposter syndrome, because they doubt their skills despite good results;
  • This leads them to avoid senior positions and to undervalue themselves, which slows down their career development and can be perceived as a "barrier to entry". lack of ambition.

Contrary to popular belief, women are just as ambitious as men.

This experience is part of a more general trend:

INSEE graph for the period 1975 to 2020 showing that more and more women are gaining access to managerial jobs. Illustration of the article on female leadership.

Two women managers who break stereotypes and have succeeded in sectors dominated by men

Women in leadership: what impact on business performance?

In an ever-changing business world, female leadership is emerging as a key success factor for companies. Recent studies reveal a significant link between gender diversity in management bodies and the overall performance of organisations. These include :

These analyses bear witness to thethe positive impact of female leadership on business performanceThis was the starting point for an in-depth reflection on the importance of gender equality in the business world.

How to discover your own leadership style

Identify your strengths and weaknesses

Understanding your strengths and weaknesses is essential for effective personal and professional development. Not only does it enable you to capitalise on your strengths, it also helps you identify areas for improvement. Here's 2 simple self-reflection and self-assessment exercises:

How do you create your personal SWOT?

How do you create your personal SWOT? Under strengths, list the skills and qualities that set you apart. For weaknesses, list the skills you need to develop. Examine your opportunities: what situations or resources can help you grow? Identify the threats: what obstacles might you encounter?

The SWOT example of Sophie, a manager in a pharmaceutical company

Sophie Durand's SWOT example: strengths, weaknesses, opportunities and threats.

What practical strategies can you use to exercise leadership on a daily basis?

Developing your assertiveness

Assertiveness is the ability to express oneself and defend one's rights while respecting those of others.

Here is a clear, structured table to illustrate assertiveness and opposing behaviours:

BehaviourDescriptionMode of domination
AssertivenessExpress your needs and opinions with respect, without crushing or manipulating othersNone: balance and mutual respect
AssaultImpose your ideas by force, intimidation or threatDominate by force
SubmissionAvoiding conflict, abandoning your needs or allowing yourself to be dominatedBeing dominated by others
HandlingInfluencing others indirectly or deceptivelyDominating through cunning

Assertiveness is the ideal behaviour, avoiding aggression, submission and manipulation, while adopting a balanced life position.

To develop this skill, 3 techniques to help you assert your leadership without becoming aggressive.

1/ The quilt technique for assertive leadership

Developed by Manuel J. Smith, it aims to communicate and assert yourself assertively while respecting the other person. It consists of 3 key responses:

"It's true" To be used when you agree with or understand the other person. "This is used when you neither agree nor disagree. You are giving a totally subjective answer without taking a real position on the question. "This is used when you disagree with the other person, but you return their answer without entering into a discussion or taking their statement against you.

These three answers will help you avoid pointless debates, get you out of uncomfortable situations or close a question in a neutral way.

2/ Knowing how to say no to strengthen your leadership

Knowing how to say no in a respectful way allows you to take a stand and set clear limits without brutality, because it opens the door to an alternative solution (one that suits you).

NO...BECAUSE...BUT...
You say NO to the request (not to the person) with a neutral, rational and open tone.BECAUSE indicates that you are not against the other person. You give them an explanation.BUT allows you to bounce back from a proposal, rather than simply refusing it.

3/ The DESC method for cultivating calm and influential leadership

Use the DESC method to respond to your interlocutor or get a difficult message across in a non-violent way, while maintaining positive relationships.

The DESC method consists of 4 stages where : - the letter D corresponds to the step "Describe the facts" - the letter E corresponds to the step "Express your emotions" - the letter S corresponds to the step "Specify solutions" - the letter C corresponds to the step "Conclude constructively".

Boost your self-confidence

For example, use the positive visualisation. This mental preparation helps you to strengthen and improve your performance. By imagining yourself in a successful situation, you prepare your mind to tackle challenges with confidence, reducing stress and boosting your self-confidence.

How do you go about it?

First, find a quiet moment and visualise yourself in a successful leadership scenario. Then imagine every detail and feel the positive emotions.

Visualise yourself in a successful leadership scenario and answer these questions: what are you doing? How are you moving? What do you see around you? What are you saying? What do you hear? What do you feel?

Finally, incorporate positive visualisation into your routines to develop a success mentality.

A personalised action plan for successful leadership

To succeed as a leader, take the time to structure your actions.

First, clearly define your leadership objectives

Identify your short-, medium- and long-term ambitions. Develop strategies to achieve these goals while measuring your progress. Break down each objective into concrete actions. Set deadlines. Identify the resources you need. Implement these actions. Monitor your progress, then analyse and adjust your approach according to the results obtained.

Next, integrate leadership practices into your daily routine

Plan your day in a structured way, including regular breaks to maintain your energy and concentration. Practise active listening during your interactions, by really paying attention to the person you are talking to, so that you can better understand their needs. Don't forget to encourage and recognise everyone's contributions, thereby strengthening your team's motivation and commitment.

Finally, develop your resilience and perseverance

Resilience is the ability to bounce back from challenges. Commit to practising techniques that will help you overcome obstacles. For example, stress management, relaxation or the support of a mentor. As for perseverance, it's the determination to keep moving forward despite the difficulties. Cultivate this quality by setting yourself ambitious but SMART (specific, measurable, achievable, realistic and time-bound) goals to give yourself a clear direction. Maintain your commitment, even when the results are not immediate. By following this action plan, you'll be on your way to a successful and inspiring leadership.

Women's leadership is changing, with real progress being made in the recognition of women's skills in management positions. The dazzling successes of women leaders in various sectors are breaking established codes and instilling lasting, positive change within their organisations. Recognising their impact and dismantling the remaining barriers not only propels individual careers but also enriches businesses and society as a whole.

Our expert

Pascale ABEKHZER

Management, leadership, managerial communication

An entrepreneur for over 30 years and founder of two communications agencies, she decided to [...].

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