A voice assistant is a software programme using artificial intelligence, combining the natural language processing (NLP), there voice recognitionand the speech synthesis to interact with users via voice commands.
These systems, such as Siri, Alexa or Google Assistant, perform a variety of tasks (searches, management of connected devices, personalised recommendations) by adapting to users' habits thanks to themachine learning.
📊 Key figures
🌍 Worldwide
- Growing market the market for voice assistants was estimated at USD 33.47 billion in 2024with a projection of USD 104.37 billion by 2032 .
- Number of users : In 2024, 8.4 billion voice assistants were active, compared with 4.4 billion in 2022 (Astute Analytica, 2024)
- Dominant sectors :
- Entertainment (58 % of sales in 2024) via smart speakers and streaming services (Business Research Insights).
- Company (42 % sales) for customer automation and workflow management.
- Hands-free technology 74 % of smart speaker owners use them on a daily basis (Astute Analytica, 2024).
In France
- Widespread adoption : 70 % of French Internet users use voice commands (searches, connected home management).
- Satisfaction : 85 % of users say they are satisfied with their experience of these technologies.
- Daily use : 89 % of voice assistant owners use them every day for tasks such as setting reminders or listening to music.
- Regional market Europe, including France, represents 22 % of the world marketdriven by home automation and the automotive industry (Astute Analytica, 2024).
- Outlook French companies are increasingly integrating voice AI into customer service (70 % of B2B companies).
