Digital transformation refers to the process by which an organisation integrates digital technologies into all its activities in a comprehensive and strategic way.
This goes far beyond simply digitising documents or implementing IT tools; it involves rethinking working methods, reviewing internal processes and adapting the business model to better meet customer expectations and remain competitive in a constantly changing environment.
In practice, this may involve adopting solutions such as cloud computing, artificial intelligence, big data or the Internet of Things (IoT) to improve operational efficiency, foster innovation and deliver a personalised customer experience. In addition, digital transformation often requires a change of culture within the business, encouraging agility, experimentation and a customer-centric approach.
