Creativity is the ability to generate new, original and relevant ideasWhether conceptual, practical or artistic. It provides innovative solutionsIt's a way of overcoming obstacles, transforming constraints into opportunities and reinventing ourselves in a constantly changing world.
It is not limited to artistic expression: everyone can develop their creativity, whatever their profession.
Examples
- Propose a new approach to a project.
- Devising alternative solutions to a recurring problem.
Why develop this soft skill?
It allows you to :
- solve complex problems in innovative ways
- design differentiating products, services or methods
- stimulate individual and collective motivation
- anticipate market needs and trends
- adapting the organisation to new uses (agility, design thinking, etc.)
It is now a major competitive advantage.
Creativity is intelligence having fun.
Albert Einstein
How can we develop it?
- Experiment with divergent thinking techniques (brainstorming, mind maps, SCAMPER method)
- Allowing yourself to explore, test and make mistakes
- Combining sources of inspiration (art, science, travel, reading)
- Fostering work environments that encourage freedom of expression
🔁 Associated skills
- Curiosity
- Problem solving
- Divergent thinking
- Innovative spirit
Self-assessment
✅ I often find unexpected alternatives to a problem.
✅ I regularly suggest ideas and improvements.
✅ I draw inspiration from fields very different from my own.
✅ I know how to bounce back from a setback.
✅ I encourage original ideas, even atypical ones.
Less than 4 affirmative answers? Activate your creative potential every day.
Training
Developing your team's creativity
Encouraging change through creativity
Read also
How can you boost your team's creativity and productivity?
Boost your creativity to achieve your goals
Marketers, how can you develop your creativity?
To remember
Creativity is a strength ofadaptation and innovation. It is not a gift, but a a skill that must be cultivatedCreative thinking is structured and expressed in all sectors of activity. Being creative means daring to imagine... and to make it happen.