Did you think you knew everything there was to know about the importance of social networking in your day-to-day professional life?
This white paper, written with our expert Frédéric FoschianiThis will enable you to adopt best practice in building strong, engaged communities.
Whether you're a professional in the field or simply a daily user of social networks, now is the time to discover the essentials for success in the field.
In summary
- Reminder of the fundamentals of community management
- Professionalization of community management
- Managing your community
Excerpts
To find out more
3 extracts
The different types of social networks and collaborative platforms | Page 5
The world of social networks is becoming increasingly varied. So it's not a question of trying to establish a presence everywhere, but of identifying the platforms that are relevant to your objectives and the audience you want to reach.
The role of the community manager | Page 7
Community management is no longer just about publishing content on a company's social networks. Its remit has expanded and its role has become more responsible.
Four types of action to build community loyalty | Page 11
To be effective and ensure that people get involved in a community, you need to offer content, information and types of interaction that are different from and complementary to what is disseminated via other channels. This means creating added value for your target audiences.
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