The Climate Fresco is the start of a concrete solution for companies that want to mobilise and unite their employees around their CSR approach. But what exactly is involved? How do you go about it? What concrete benefits can be expected? Here are some answers from Bérangère Leyritz, specialist in digital responsibility and organiser of the Climate Fresco for ORSYS.
At a time when preserving the environment has become a major concern, companies are becoming increasingly aware of how important it is to protect the environment.integrate sustainable initiatives into their strategy. In particular, through their CSR (Corporate Social Responsibility) approach. But very often, employees do not have a very clear vision of this ambition. And a policy that is poorly understood runs the risk of being applied poorly, if at all, on the ground.
The climate fresco is one of the tools available to human resources and CSR managers to raise awareness and get teams on board. In just 3 hours, this immersive and educational approach enables participants to better understand the challenges of climate change. It reinforces their commitment to the environment and encourages them to take action. invest a little more in their company's CSR strategy.
Go behind the scenes of this awareness-raising workshop to find out how it can help you roll out your CSR approach!
What is a climate mural?
When you take part in a climate mural, don't expect to be passive and receive information. No! The climate fresco is first and foremost a collaborative, creative and scientific workshop. The data are taken from the reports of the IPCC, the Intergovernmental Panel on Climate Change. intergovernmental panel on climate change.
In 2018, Cédric Ringenbach, lecturer and teacher on climate change, designed the mural with 3 objectives in the lead :
- help people discover or rediscover how the climate works
- raise awareness of the complexity of climate change
- provide the keys to understanding and taking effective action
To ensure that the workshop has a real impact, he has chosen a playful approach. And it works!
A deck of cards, a teams of 4 to 8 players (novices or connoisseurs), a bit of office equipment, 3 hours and a facilitator. That's all it takes to set up a climate mural.
The facilitator guides the group, facilitates discussion and encourages everyone to take part. The game involves 42 cards, divided into 5 packs. Each participant receives 1 or 2 cards depending on the prize. They then read the front (photos, computer graphics, etc.) and back (explanations) of the card in their hand. They then place it on the fresco in agreement with the other participants.
Little by little, the fresco is taking shape. It graphically represents the components of climate change and the causal links inherent in it.
In this stimulating learning environment, a real awareness is emerging. And often the desire to act is felt, whether on a personal or professional level.
What benefits does the climate fresco bring to companies?
For successfully implementing a CSR approachTo achieve this, it is first crucial to build on a common understanding within the company.
And that's where the climate fresco comes into its own. key facilitation role.
It will make it possible toact in 5 dimensions :
1
Involve and encourage staff
by raising their awareness and motivating them to contribute to the ecological transition within the company.
A better understanding of the reasons for the company's commitment,
by tackling the subject in a context that encourages participants to speak out and exchange views. It's even better if the CSR manager or HR director is present.
2
3
Promote the actions carried out by the company,
raising the profile of the approach and inspiring participants to get involved. Some may become "ambassadors", sharing and encouraging environmental initiatives among their colleagues.
Strengthen links between employees (team building),
by creating a sense of cohesion and solidarity between team members. Active collaboration and the sharing of ideas strengthen professional and personal bonds.
4
5
Facilitate the implementation of new actions,
by identifying possible levers for action within the company.
Become aware of the situation so you can (re)take action!
Everyone participates with a different level of knowledge and understanding. That's no problem. The aim is tomake everyone aware of the impacts and the complexity of climate change.
The idea is not to create eco-anxiety in participants, but rather to creating group synergy for collective action.
This approach therefore allows them to:
- become aware of the issues involved in climate change
- better understand the information and discourse circulating on the subject
- make you want to explore certain subjects in greater depth
- encouraging personal and professional commitment
The 1st level of awareness often involves considering the possible impact on personal life. Then, in the final workshop of the fresco, participants reflect on the impact on the professional sphere. This is an interesting exercise that leads them to develop ideas for action to improve certain practices in their companyThese include: the use of electricity, business travel, excessive water consumption, food waste, waste sorting, etc.
From the climate mural to CSR impact
The climate mural is proving to be a useful tool ideal for mobilising and uniting employees around CSR projects. However, it alone cannot guarantee the success of your approach. It is one lever among others. So keep up the good work!
On the employee side
The awareness that emerges at the end of a fresco can create commitment in some people or fall like a soufflé in others. To obtain commitment from your employees, you need to continue the approach, drive it forward and encourage initiatives.
Some avenues of action:
- encourage the exchange of ideas and individual contribution
- set up working groups
- appoint ambassadors
- recognising and promoting positive initiatives
- training certain employees to run the climate fresco
By investing in the continuity of the approach and encouraging commitment at all levels of the company, the climate mural can lead to a lasting CSR impact.
On the company side
Generally speaking, it is crucial to complement the awareness-raising offered by the climate mural with specific measures tailored to your company. To do this, take into account your challenges, your resources and your objectives.
Above all, however advanced you are in your CSR approach, it is essential to carry out carbon diagnostics of your organisation. This assessment will evaluate your company's carbon footprint and help you to define a coherent and pragmatic action plan.
Thanks to the climate mural, your action plan can be supported by the whole company, with your employees understanding the importance of committing to this approach. You'll be able to achieve concrete, lasting results as you move towards a more environmentally responsible company.
Testimonial
"I wanted to experience the climate fresco.
Anne-Laure, Marketing Manager
As an ecologically aware person, I had already heard about the climate fresco. When the CSR department suggested that volunteer employees take part in a internal workshopI signed up straight away. I was curious by nature and wanted to see what it was like in practice.
One room, two large tables, 10 participants. We formed two groups and the facilitator gave us the rules of the game: reconstruct the climate mural ourselves by making links between cause and effect using the cards.
On the front, the cards present an image or key figures. For example, fossil fuels. Others focus on drought, the water cycle, etc. The reverse side contains explanations based on scientific data. As a group, we discuss it to decide where each card should be placed in the fresco. A sort of chain is gradually formed, linking human actions and climate change.
At the start of the workshop, everyone had a different level of knowledge. By the end, we understood or realised even more that our lifestyle and consumption choices have an impact on the climate. It's a stimulating exchanges between colleagues different departments (production, sales, etc.).
Firstly, awareness is an individual matter. But it's not enough, at company levelBut everyone can also make a contribution by rethinking their own practices. Just as every individual has a role to play in society, every employee has a role to play in his or her company. Beyond this reflection in a rather "global" sphere, I have set myself a new objective: to explore the issues and avenues specific to my profession, in order to integrate them into my actions. And of course to raise as much awareness as possible among my colleagues and peers!
