Home > Business > Commercial > Page 3

in the commercial spotlight

How to prospect and sell to key accounts

Selling to key accounts means understanding their specific characteristics. A key account is not necessarily an account with which you generate a large amount of sales. It is the structure of the account that determines whether or not it falls into this category. [...]

Latest articles

Information is good, training is better

New manager

Follow our certification course to help you succeed in your new role

See the detailed programme

Recommended courses

Team management

Process Com, introduction

Taking on the role of manager: tools and methods

Running an effective meeting

Successful change management, approach and tools

Our publications

Newsletter

Receive our latest news