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Brand storytelling: how emotion boosts consumer engagement

Brand storytelling: how emotion boosts consumer engagement

by Françoise LANDURÉ | 10 July 2025 | Featured article, Marketing communication, Business

Share this page:Emotions play a key role in decision-making. Brands are using this phenomenon to speak to consumers in a different way, with inspiring stories. What are the best practices for...
Optimising note-taking for greater efficiency

Optimising note-taking for greater efficiency

by Hélène GRONIER | 8 July 2025 | Featured article, Business, Secretarial assistance

Share this page:As an assistant, you're often asked to take notes at meetings and write up the minutes. But although this is an essential task, it can quickly become...
AI: keep control of your data!

AI: keep control of your data!

by ORSYS Editorial Board | 7 July 2025 | Featured article, AI and big data, IS Management, Digital technologies

Share this page:Artificial intelligence is revolutionising your business... and threatening your sensitive data! Customer portfolios, confidential financial figures, employees' personal data: between risks...
How do you develop your purchasing skills?

How do you develop your purchasing skills?

by Lydia Laga | 3 July 2025 | Logistics purchasing, Featured article, Training, Business

Share this page:In a constantly changing environment, purchasing skills are an essential strategic asset for companies. Faced with pressure on supplies, the acceleration of digitalization and the growing importance of...
How can we make managers want to get involved again?

How can we make managers want to get involved again?

by Julien HAUCOURT | 1 July 2025 | Featured article, Management, Management and leadership

Share this page:Managing has never been so complex. Between the search for meaning, mental overload and pressure to deliver, many managers are burning out. More and more is demanded of them, at the risk of discouraging them. You're looking to give them the desire to...
How to secure APIs: best practice

How to secure APIs: best practice

by ORSYS Editorial Board | 30 June 2025 | Featured article, Cybersecurity, Development, Digital technologies

Share this page:Securing APIs is now an imperative for every organisation. They are the arteries of the modern digital world, generating almost 71 % of the world's Internet traffic. And yet...
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