Graphic design, video, planning... Discover 5 tools tailored to your needs, and essential for boosting your presence on social networks. Try them out to improve the impact and engagement of your content!
1. Canva
A tool for intuitive and versatile graphic designsuitable for beginners and professionals alike.
To create attractive visuals for Instagram, Facebook or LinkedIn.
Key features :
- Ready-to-use templates for all types of content (post, story, banner, etc.)
- Integration of graphics, text, photos and animations
- Real-time collaboration for teams
2. Buffer
A publications management and planning platform on several social networks. Typical use
To programme your publications in advance and ensure consistency in your communication.
Key features :
- Planning and automating posts
- Performance analysis to optimise your strategy
- Team-based content creation with simplified workflows
3. Lumen5
A tool for video creation based on artificial intelligenceperfect for storytelling.
To produce engaging videos for platforms such as YouTube, Facebook and TikTok.
Key features :
- Transformation of articles or scripts into dynamic videos.
- Library of royalty-free images and videos.
- Easy-to-use interface.
4. Adobe Express (formerly Adobe Spark)
A simplified suite for creating content graphics, short videos and web pages.
Create visually striking content for specific promotions or campaigns.
Key features :
- Customisable templates for social networks.
- Add animations and professional fonts.
- Synchronisation with Adobe tools.
5. CapCut
A mobile video editor specially designed for social networking content.
To create short, punchy videos adapted to the mobile format.
Key features :
- Easy video editing with transitions, music and special effects.
- Optimisation for TikTok and Instagram Reels.
- Add automatic subtitles and stylised filters.
